Daycare Growth Lab

Child care centers and daycares on Google: the numbers, free to cite

We analyzed 64,363 public Google Business Profile listings of child care centers and daycares across 51 states. Every figure below is free to quote with a link back. Press and researchers can text or call (385) 832-6175 for a custom cut of the data.

33.2%
of child care centers and daycares on Google list no website at all
6
median Google review count for a child care center
58.6%
have fewer than 10 reviews
10 vs 2
median reviews with a website vs without one
65.8%
are rated 4.5 stars or higher
18.4%
list no business hours on their profile
7.5%
are open on Saturday
25.4%
show a public email address

At a glance

of child care centers and daycares on Google list no website at all33.2%
median Google review count for a child care center6
have fewer than 10 reviews58.6%
median reviews with a website vs without one10 vs 2
are rated 4.5 stars or higher65.8%
list no business hours on their profile18.4%

How to cite

Daycare Growth Lab, "Child care centers and daycares on Google: benchmark report," 2026, https://daycaregrowthlab.com/benchmarks/

Download the summary (CSV) Full benchmark report

Method

Listings are pulled monthly from public Google Business Profile results for child care centers and daycares in every US state, deduplicated by place, and summarized. Percentages are of all listings analyzed unless stated. Compiled and edited by Steven Von. License: CC BY 4.0, attribution to Daycare Growth Lab with a link.

Top states by listings

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