Daycare Growth Lab
Free 14-day trial

Bookkeeping and financials for child care centers and daycares. Free for 14 days.

Clean books, categorized spend and a monthly P&L so you know which marketing pays. We set it up in your own accounts, run it for two weeks, and you decide. No card, nothing renews.

Free for 14 daysNo card requiredText or call to start

In the trial

  • Last month closed clean, with tuition, subsidy and food program revenue tracked separately instead of lumped
  • A profit and loss with labor as a percentage of tuition and marketing spend broken out by channel
  • A cost per enrollment figure you can hold against your ad spend, plus a year-end parent statement template with your tax ID

Bookkeeping and financials for a child care center

Child care books are harder than they look because money arrives from three places on three timelines. Parent tuition, weekly or monthly. State subsidy reimbursement, often late and rarely matching what you billed. Food program reimbursement, monthly and easy to lose. Mixing them is how a center that looks profitable runs out of cash in August.

The number that matters most is labor as a share of tuition revenue. Most centers land between forty and fifty-five percent, and ratio law means you cannot cut it much when enrollment dips. Knowing that percentage by month tells you which rooms actually pay and which one you keep open for the families.

The second is cost per enrollment: marketing spend divided by enrollments started that month. If a tour request costs $60, two tours make one enrollment, and an enrollment is worth a year of tuition, spending more stops being a debate.

Year end matters too. Parents need a statement with amounts paid and your tax ID for their dependent care accounts. From clean books that takes an hour in January. From a shoebox it takes a week and annoys every family.

How the trial works

Fourteen days, your accounts, no card

Setup

Live first month closed within two weeks. You text or call, we do a 20-minute setup call, and it starts.

What we need from you

Read access to your bank and card accounts, and your current books if any.

What you will see

Categorized transactions and a clean profit and loss for the month, with marketing spend broken out by channel.

Day 15

Keep it at the monthly price quoted before the trial, switch to a different service, or stop. Nothing renews on its own.

Questions

Child care centers and daycares ask

We use a child care management platform for billing. Does that count as bookkeeping?

It handles who owes what, which is different from what the business earned and spent. The platform is your billing record and it should feed the books, not replace them. Most centers we see have accurate tuition tracking and no real picture of costs.

Why does marketing care about the books?

Because without cost per enrollment every ad decision is a guess. Once you know an enrollment costs $150 in ad spend and returns a year of tuition, the budget question answers itself and you stop cutting the thing that fills your rooms.

Also in the trial

Other things you can try free

Google Ads management

Search campaigns built around the jobs you want, with call tracking so you hear what you pay for.

Facebook and Instagram ads

Offers to homeowners in your zip codes, retargeting, and creative that gets replies.

AI search optimization

Structured pages, consistent listings and plain-language answers so AI engines recommend you.

Local SEO and Google profile

Categories, services, photos, posts and Q&A tuned to win the map pack in your area.

Website design and rebuilds

Fast, tap-to-call pages for every service and city you work in, built in about a week.

Social media management

A steady, on-brand posting schedule that makes the business look alive when people check.

All twelve services

Try bookkeeping and financials free for 14 days.

Pick anything we do. We run it for your child care center for two full weeks at no cost, then you decide. No card, no contract, nothing to cancel.

  • Google Ads management
  • Meta (Facebook and Instagram) ads
  • AI search optimization (show up in ChatGPT, Perplexity, Google AI)
  • Local SEO and Google Business Profile
  • Website design and rebuilds
  • Social media management
  • Review generation and reputation
  • Missed-call text-back and lead follow-up
  • Email and SMS campaigns
  • Bookkeeping and monthly financials
  • Cold-call appointment setting
  • Marketing analytics and reporting

Or tell us what you want to try and we will text you back.

Text usCall