Steven Von has spent the last several years running marketing for local service businesses: Google Ads, Facebook and Instagram, Google Business Profiles, websites, reviews and the follow-up systems behind them. The benchmark data on this site comes from a monthly pull of public Google Business Profile listings that he cleans, deduplicates and summarizes so owners can see how their trade actually shows up on Google. Every guide and post is written or edited by him. Nothing on this site is sponsored, and no numbers are invented: every figure traces back to the dataset or is clearly marked as an example.
How the numbers on this site are made
The benchmark figures come from 64,363 public Google Business Profile listings of child care centers and daycares across 51 states, pulled monthly, deduplicated and summarized. Every number in a guide or post is either drawn from that dataset or labeled as a hypothetical example. See the benchmark report and the method page.
Recent writing
- The under-an-hour photo checklist for a daycare's Google profile
- Your website makes parents call to ask if you have an opening. Most of them never call
- The next 30 days decide your January enrollment
- The under-an-hour review checklist for a daycare with fewer than ten reviews
- Your Google profile does not say what ages you take, so parents scroll past
- The one-star reply that costs a daycare more than the one-star review
- If you still have September openings, here is the two-week plan
- Hiring a marketing agency for your child care center, or doing it yourself
Contact
Corrections, questions about the data, or press: text or call (385) 213-2802.