Steven Von has spent the last several years running marketing for local service businesses: Google Ads, Facebook and Instagram, Google Business Profiles, websites, reviews and the follow-up systems behind them. The benchmark data on this site comes from a monthly pull of public Google Business Profile listings that he cleans, deduplicates and summarizes so owners can see how their trade actually shows up on Google. Every guide and post is written or edited by him. Nothing on this site is sponsored, and no numbers are invented: every figure traces back to the dataset or is clearly marked as an example.
How the numbers on this site are made
The benchmark figures come from 64,363 public Google Business Profile listings of child care centers and daycares across 51 states, pulled monthly, deduplicated and summarized. Every number in a guide or post is either drawn from that dataset or labeled as a hypothetical example. See the benchmark report and the method page.
Recent writing
- If you still have September openings, here is the two-week plan
- Hiring a marketing agency for your child care center, or doing it yourself
- The child care enrollment calendar: August, January, and the months that feel dead
- Tuition, tours and waitlists: how child care centers present price and close enrollments
- Your marketing ceiling is a staffing problem, not a demand problem
- The missed call problem in child care, and what it costs you per year
- Daycare website essentials: the seven things the site has to do
- How a child care center shows up in ChatGPT, Perplexity and Google AI answers
Contact
Corrections, questions about the data, or press: text or call (385) 832-6175.